cmt-shop.ru — comparison by category

Brand Overview

Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 579

Metrics ready for comparison 18

Platforms with data 4

Rank by platform count 9/580

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	239	41%
VK Video	No	2	0%
Telegram	Yes	105	18%
Odnoklassniki	No	18	3%
YouTube	No	13	2%
Dzen	Yes	36	6%
RUTUBE	Yes	33	6%
Google Play	No	2	0%
App Store	No	2	0%

Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	6 627	1 115	mnogomebeli.com · 362 425	46/231
Publication rate	0.04 posts/day	0.29 / day	vrn.mebel-ekonom31.ru · 6.82 / day	108/115
IR (by views)	16.10%	2.03%	svoe-mesto.com · 28.57%	3/103
LR (by views)	11.02%	1.83%	svoe-mesto.com · 28.57%	4/102
Total VK video views	4 136	814	z51.ru · 1 317 343	21/76

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	1 360	311	z51.ru · 64 800	23/104
Publication rate	2 posts/day	0.55 / day	hbada.ru · 4.00 / day	7/78
TG VR (median)	29.63%	36.12%	hbada.ru · 433.33%	47/78
TG median views	403	154	mrdoors.ru · 3 390	20/78
Telegram positive reactions share	100.00%	100.00%	21vekst.ru · 100.00%	14/70

2 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	7 176	385	pushe.ru · 11 738	4/37
Publication rate	0.07 posts/day	0.29 / day	bekasovo.ru · 1.14 / day	14/17
Dzen VR (median)	7.40%	1.95%	bobox.ru · 585.90%	5/16
Dzen ER (median)	0.06%	0.10%	pushe.ru · 0.36%	4/5
IR (by views)	0.85%	1.41%	elbamebel.com · 63.16%	8/12
LR (by views)	0.85%	1.37%	elbamebel.com · 57.89%	8/12

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	1 621	10	cmt-shop.ru · 1 621	1/29
Rutube videos	544	146	ligamac.ru · 2 349	4/34