covid-control.ru — comparison by category
Benchmark scope: Отели. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 391 | 54% |
| VK Video | No | 3 | 0% |
| Telegram | Yes | 187 | 26% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 12 | 2% |
| Dzen | Yes | 18 | 2% |
| RUTUBE | No | 12 | 2% |
| Google Play | No | 2 | 0% |
| App Store | No | 4 | 1% |
| RuStore | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 759 | 1 315 | xn--80afokkte2g.xn--p1ai · 153 927 | 97/372 |
| Publication rate | 0.11 posts/day | 0.23 / day | nadegda.ru · 2.29 / day | 183/262 |
| IR (by views) | 1.53% | 1.77% | neolitapart.ru · 19.23% | 138/243 |
| LR (by views) | 1.53% | 1.61% | lujohotel.com · 18.52% | 128/240 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 114 | 409 | ohtapark.ru · 23 000 | 151/186 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/61557e854cdeba34bd0c66cd
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 920 | 88 | covid-control.ru · 1 920 | 1/19 |
| Publication rate | 0.07 posts/day | 0.25 / day | seagalaxy.com · 0.86 / day | 7/10 |
| Dzen VR (median) | 0.08% | 1.71% | sochidetox.ru · 31.25% | 9/10 |
| Dzen ER (median) | 0.08% | 0.12% | sochidetox.ru · 56.25% | 5/5 |
| IR (by views) | 100.00% | 6.79% | sochidetox.ru · 180.00% | 2/8 |
| LR (by views) | 100.00% | 4.00% | sochidetox.ru · 140.00% | 2/8 |