cultozon.ru — comparison by category
Benchmark scope: Творчество. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 87 | 27% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 46 | 14% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 2 | 1% |
| Dzen | No | 11 | 3% |
| RUTUBE | No | 11 | 3% |
| Google Play | No | 5 | 2% |
| App Store | No | 3 | 1% |
| RuStore | No | 2 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 675 | 1 730 | artview-face.ru · 145 902 | 31/80 |
| Publication rate | 0.82 posts/day | 0.36 / day | kabarovsky.ru · 2.18 / day | 8/45 |
| IR (by views) | 3.34% | 2.65% | being-you.ru · 22.22% | 16/44 |
| LR (by views) | 3.15% | 2.03% | being-you.ru · 22.22% | 15/43 |
| Total VK video views | 1 131 | 1 204 | kabarovsky.ru · 134 863 | 19/36 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 498 | 514 | nemifist.ru · 99 900 | 25/46 |
| Publication rate | 1 post/day | 0.94 / day | melnikovaphoto.ru · 9.00 / day | 13/38 |
| TG VR (median) | 31.53% | 35.84% | ligabudo.ru · 116.38% | 23/38 |
| TG median views | 157 | 222 | magicsokol.ru · 6 240 | 26/38 |
| Telegram positive reactions share | 100.00% | 98.46% | airis.spb.ru · 100.00% | 9/37 |