decortiles.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | No | 36 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 403 | 651 | new.claustrophobia.com · 60 035 | 37/186 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 852 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 26/94 |
| Publication rate | 0.36 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 52/64 |
| TG VR (median) | 46.71% | 41.23% | acril.pro · 362.44% | 26/64 |
| TG median views | 398 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 21/64 |
| Telegram positive reactions share | 100.00% | 100.00% | acril.pro · 100.00% | 7/59 |
Dzen
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 36 | 189 | moscow.petrovich.ru · 15 197 | 26/39 |
| Publication rate | 0.32 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 13/21 |
| Dzen VR (median) | 2.78% | 4.54% | stroy-resurs.ru · 33.33% | 11/18 |
| IR (by views) | 300.00% | 0.95% | stroy-resurs.ru · 550.00% | 2/13 |
| LR (by views) | 300.00% | 0.84% | stroy-resurs.ru · 525.00% | 2/13 |