deecent.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | Yes | 1 | 0% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 31 | 617 | tkani-expert.ru · 106 538 | 97/110 |
| Publication rate | 0.07 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 50/62 |
| IR (by views) | 12.50% | 1.67% | tkani-expert.ru · 20.56% | 2/58 |
| LR (by views) | 12.50% | 1.51% | tkani-expert.ru · 19.01% | 2/57 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 310 | 376 | tkani-expert.ru · 27 100 | 42/74 |
| Publication rate | 0.36 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 39/53 |
| TG VR (median) | 38.06% | 36.98% | i-mt.net · 240.38% | 26/52 |
| IR (by views) | 8.29% | 2.58% | 33трест.рф · 20.69% | 10/52 |
| TG median views | 118 | 289 | delta.ru · 3 905 | 38/52 |
| Telegram positive reactions share | 86.11% | 98.12% | 214.фрт.рф · 100.00% | 37/50 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 43 | 123 | tkani-expert.ru · 10 331 | 23/37 |