deepviewer.ru — comparison by category
Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 64 | 35% |
| Telegram | Yes | 33 | 18% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | No | 7 | 4% |
| RUTUBE | No | 7 | 4% |
| Google Play | No | 8 | 4% |
| App Store | No | 6 | 3% |
| RuStore | No | 3 | 2% |
| AppGallery | No | 3 | 2% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 069 | 963 | m.aliexpress.ru · 3 310 238 | 25/59 |
| Publication rate | 0.32 posts/day | 0.34 / day | metronews.ru · 23.32 / day | 15/28 |
| IR (by views) | 0.77% | 1.71% | ahonline.ru · 36.90% | 17/24 |
| LR (by views) | 0.74% | 0.92% | ahonline.ru · 31.99% | 14/24 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 511 | 517 | v1.ru · 138 000 | 17/32 |
| Publication rate | 0.36 posts/day | 0.58 / day | v1.ru · 15.00 / day | 19/27 |
| TG VR (median) | 12.92% | 34.58% | dev.2gis.ru · 122.45% | 22/27 |
| TG median views | 66 | 197 | m.aliexpress.ru · 13 969 | 21/27 |
| Telegram positive reactions share | 100.00% | 94.87% | airmir.ru · 100.00% | 3/23 |