dekohair.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 2 | 13% |
| Dzen | No | 13 | 87% |
| RUTUBE | No | 11 | 73% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 3 | 20% |
| AppGallery | No | 1 | 7% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 093 | 6 316 | tkani-expert.ru · 106 538 | 9/16 |
| Publication rate | 1.96 posts/day | 0.36 / day | roof.severstal.com · 2.29 / day | 2/15 |
| IR (by views) | 0.75% | 2.52% | tkani-expert.ru · 20.56% | 14/15 |
| LR (by views) | 0.59% | 2.22% | tkani-expert.ru · 19.01% | 14/15 |
| Total VK video views | 12 354 | 6 230 | tkani-expert.ru · 884 705 | 3/9 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 650 | 2 945 | tkani-expert.ru · 27 100 | 5/14 |
| Publication rate | 5.67 posts/day | 0.74 / day | dekohair.ru · 5.67 / day | 1/13 |
| TG VR (median) | 5.03% | 29.74% | delta.ru · 80.82% | 13/13 |
| IR (by views) | 1.93% | 2.00% | deecent.ru · 8.29% | 8/13 |
| TG median views | 284 | 567 | delta.ru · 3 905 | 11/13 |
| Telegram positive reactions share | 59.38% | 94.16% | ceresit.ru · 100.00% | 12/12 |