dekohair.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | No | 2 | 1% |
| Dzen | No | 37 | 15% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 093 | 617 | tkani-expert.ru · 106 538 | 20/110 |
| Publication rate | 1.96 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 3/62 |
| IR (by views) | 0.75% | 1.67% | tkani-expert.ru · 20.56% | 46/58 |
| LR (by views) | 0.59% | 1.51% | tkani-expert.ru · 19.01% | 45/57 |
| Total VK video views | 12 354 | 238 | tkani-expert.ru · 884 705 | 6/38 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 650 | 376 | tkani-expert.ru · 27 100 | 8/74 |
| Publication rate | 5.67 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 1/53 |
| TG VR (median) | 5.03% | 36.98% | i-mt.net · 240.38% | 50/52 |
| TG median views | 284 | 289 | delta.ru · 3 905 | 27/52 |
| Telegram positive reactions share | 59.38% | 98.12% | 214.фрт.рф · 100.00% | 44/50 |