delta-market.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | No | 7 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | No | 23 | 7% |
| RUTUBE | Yes | 15 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 919 | 848 | cargo.rzd.ru · 521 593 | 33/105 |
| Publication rate | 0.82 posts/day | 0.34 / day | trans.ru · 3.61 / day | 12/56 |
| IR (by views) | 1.27% | 1.39% | transoff.ru · 50.00% | 26/46 |
| LR (by views) | 0.96% | 1.30% | transoff.ru · 33.33% | 31/44 |
| Total VK video views | 5 942 | 1 284 | cargo.rzd.ru · 117 197 | 8/32 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 188 | 240 | cargo.rzd.ru · 70 200 | 42/70 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 69 | 15 | severdv.pro · 943 | 6/13 |
| Rutube videos | 459 | 61 | delta-market.ru · 459 | 1/16 |
| Total views | 10 | 10 | severdv.pro · 995 | 4/7 |
| Publication rate | 1 video/day | 1.00 / day | provent.ru · 1.84 / day | 3/8 |
| VR (median) | 14.49% | 39.51% | hl-group.ru · 700.00% | 7/8 |