depiltouch.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 47% |
| VK Video | No | 1 | 1% |
| Telegram | No | 31 | 28% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK Video , Telegram , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 541 | 1 029 | xn--80afeea2aefyd5b.xn--p1ai · 83 928 | 7/49 |
| Publication rate | 0.29 posts/day | 0.41 / day | eldermafill.ru · 2.21 / day | 23/34 |
| IR (by views) | 1.62% | 1.51% | beauty-medicine.ru · 25.32% | 15/30 |
| LR (by views) | 1.36% | 1.18% | beauty-medicine.ru · 25.21% | 13/30 |
| Total VK video views | 58 | 352 | aqua-circus.ru · 57 798 | 26/28 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 920 | 262 | depiltouch.ru · 920 | 1/8 |
| Publication rate | 0.39 posts/day | 0.12 / day | depiltouch.ru · 0.39 / day | 1/6 |
| Dzen VR (median) | 0.43% | 1.06% | fotona.ru · 38.18% | 4/5 |
| Dzen ER (median) | 0.11% | 0.11% | lazerjazz.ru · 0.12% | 2/2 |
| IR (by views) | 2.03% | 6.57% | lazerjazz.ru · 11.11% | 2/2 |
| LR (by views) | 1.74% | 6.42% | lazerjazz.ru · 11.11% | 2/2 |