designbathroom.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 126 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 58 | 24% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 14 | 6% |
| RUTUBE | No | 14 | 6% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK , VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 60 | 299 | polaris.ru · 19 700 | 47/57 |
| Publication rate | 1.84 posts/day | 0.50 / day | orientalbar.ru · 2.00 / day | 2/46 |
| TG VR (median) | 46.67% | 36.72% | avnvent.ru · 300.00% | 17/44 |
| IR (by views) | 0.24% | 4.95% | svoi-kyhni.ru · 53.44% | 5/5 |
| TG median views | 28 | 188 | fkm-anons.ru · 2 085 | 43/44 |
| Telegram positive reactions share | 100.00% | 100.00% | bbulvar.ru · 100.00% | 7/42 |
Dzen
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 27 | 618 | polaris.ru · 6 913 | 14/15 |
| Publication rate | 0.54 posts/day | 0.39 / day | kuhnipark.su · 0.96 / day | 4/9 |