devision.company — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | Yes | 0 | 0% |
| Dzen | Yes | 14 | 93% |
| RUTUBE | No | 12 | 80% |
| Google Play | No | 2 | 13% |
| App Store | No | 1 | 7% |
Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 941 | 3 208 | fl-haus.ru · 83 083 | 12/16 |
| Publication rate | 0.57 posts/day | 0.61 / day | turkov.ru · 1.29 / day | 9/15 |
| IR (by views) | 1.29% | 1.29% | smart.ideadom.ru · 10.23% | 8/15 |
| LR (by views) | 1.17% | 1.17% | smart.ideadom.ru · 6.91% | 8/15 |
| Total VK video views | 253 | 5 824 | turkov.ru · 110 441 | 11/11 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 10 700 | 1 217 | fl-haus.ru · 17 400 | 2/16 |
| Publication rate | 1.25 posts/day | 0.61 / day | devision.company · 1.25 / day | 1/16 |
| TG VR (median) | 9.63% | 23.02% | merkatorgroup.ru · 74.57% | 16/16 |
| IR (by views) | 1.59% | 1.85% | dmasterov.ru · 30.77% | 10/16 |
| TG median views | 1 030 | 376 | fl-haus.ru · 3 335 | 5/16 |
| Telegram positive reactions share | 87.80% | 94.45% | dikart.ru · 100.00% | 15/16 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 002 | 894 | 500lux.studio · 3 156 | 7/15 |
| Publication rate | 0.14 posts/day | 0.36 / day | turkov.ru · 1.32 / day | 11/12 |
| Dzen VR (median) | 0.25% | 1.10% | ultrawood.ru · 115.87% | 10/12 |
| IR (by views) | 3.45% | 3.45% | mamka.moscow · 57.14% | 6/11 |
| LR (by views) | 3.45% | 3.45% | dmasterov.ru · 50.00% | 6/11 |