dg-home.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| YouTube | No | 3 | 20% |
| Dzen | Yes | 14 | 93% |
| RUTUBE | No | 5 | 33% |
| Google Play | No | 1 | 7% |
| App Store | No | 1 | 7% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 570 | 7 123 | mnogomebeli.com · 362 425 | 5/15 |
Telegram
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 280 | 1 250 | marya.ru · 23 800 | 3/15 |
| Publication rate | 1 post/day | 0.88 / day | marya.ru · 3.00 / day | 7/14 |
| TG VR (median) | 9.87% | 17.54% | sarmamebel.ru · 107.58% | 11/14 |
| IR (by views) | 9.60% | 2.29% | kd-kuhni.ru · 43.51% | 2/13 |
| TG median views | 521 | 242 | mnogomebeli.com · 1 361 | 3/14 |
| Telegram positive reactions share | 100.00% | 100.00% | artrusichi.ru · 100.00% | 5/13 |
Dzen
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 8 022 | 878 | pushe.ru · 11 738 | 2/15 |