dinomama.ru — comparison by category

Brand Overview
Benchmark scope: Одежда и обувь Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 17
Platforms with data 3
Rank by platform count 16/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 14 93%
Telegram Yes 14 93%
Odnoklassniki No 4 27%
YouTube No 2 13%
Dzen Yes 8 53%
RUTUBE No 9 60%
Google Play No 11 73%
App Store No 9 60%
RuStore No 3 20%
AppGallery No 5 33%

Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

0 of 6 above median Platform page

vk.com/dinomama

Metric Current Median Leader Rank
VK subscribers 8 937 25 687 bellavka.ru · 1 008 394 11/15
Publication rate 0.61 posts/day 1.00 / day hawk.ru · 14.32 / day 12/15
IR (by views) 1.58% 1.70% ak-furs.com · 4.41% 9/14
LR (by views) 1.50% 1.54% ak-furs.com · 4.26% 8/13
Total VK video views 2 982 12 267 hawk.ru · 2 462 476 9/11
Total VK video comments 1 7 hawk.ru · 1 752 9/9

Telegram

2 of 6 above median Platform page

t.me/dinomama

Metric Current Median Leader Rank
TG subs 3 070 5 570 hawk.ru · 282 000 11/15
Publication rate 1.79 posts/day 1.97 / day mazur-hall.ru · 208.79 / day 9/15
TG VR (median) 11.73% 10.64% darrasport.ru · 89.80% 7/15
IR (by views) 1.27% 2.19% darrasport.ru · 18.18% 12/15
TG median views 360 661 hawk.ru · 43 100 11/15
Telegram positive reactions share 100.00% 92.87% beletag.com · 100.00% 3/14

Dzen

3 metrics are leading Platform page

dzen.ru/dinomama.ru

Metric Current Median Leader Rank
Dzen subs 315 537 zolla.com · 4 621 6/8
Publication rate 2.29 posts/day 0.25 / day dinomama.ru · 2.29 / day 1/4
Dzen VR (median) 6.19% 9.09% dragon-fly.su · 457.78% 3/3
IR (by views) 0.29% 0.16% dinomama.ru · 0.29% 1/2
LR (by views) 0.29% 0.16% dinomama.ru · 0.29% 1/2