discount-h.ru — comparison by category
Benchmark scope: Продукты питания. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 58 | 59% |
| Telegram | Yes | 31 | 31% |
| Odnoklassniki | No | 3 | 3% |
| YouTube | No | 1 | 1% |
| Dzen | No | 7 | 7% |
| RUTUBE | No | 2 | 2% |
| Google Play | No | 2 | 2% |
| App Store | No | 1 | 1% |
| AppGallery | No | 2 | 2% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 387 | 756 | fermerskoe-myaso.ru · 152 931 | 41/58 |
| Publication rate | 0.36 posts/day | 0.29 / day | fermerskoe-myaso.ru · 1.54 / day | 11/30 |
| IR (by views) | 10.94% | 2.27% | steakhome.ru · 22.22% | 2/26 |
| LR (by views) | 10.55% | 2.07% | steakhome.ru · 11.11% | 2/24 |
| Total VK video views | 223 | 3 243 | fermerskoe-myaso.ru · 262 218 | 10/13 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 368 | 367 | myasnoemesto.ru · 12 000 | 15/30 |
| Publication rate | 9.84 posts/day | 0.61 / day | discount-h.ru · 9.84 / day | 1/21 |
| TG VR (median) | 23.91% | 41.29% | sweetmary.ru · 292.45% | 17/21 |
| TG median views | 88 | 222 | atlanticaseafood.ru · 2 685 | 15/21 |
| Telegram positive reactions share | 100.00% | 92.31% | barline.club · 100.00% | 2/19 |