divanchik.ru — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | Yes | 12 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 54 529 | 1 115 | mnogomebeli.com · 362 425 | 8/231 |
| Publication rate | 0.39 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 43/115 |
| IR (by views) | 0.68% | 2.03% | svoe-mesto.com · 28.57% | 87/103 |
| LR (by views) | 0.46% | 1.83% | svoe-mesto.com · 28.57% | 92/102 |
| Total VK video views | 2 913 | 814 | z51.ru · 1 317 343 | 25/76 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 780 | 311 | z51.ru · 64 800 | 4/104 |
| Publication rate | 0.52 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 42/78 |
| TG VR (median) | 11.98% | 36.12% | hbada.ru · 433.33% | 70/78 |
| IR (by views) | 0.62% | 2.10% | aurahotel.net · 8.19% | 9/9 |
| TG median views | 932 | 154 | mrdoors.ru · 3 390 | 9/78 |
| Telegram positive reactions share | 98.39% | 100.00% | 21vekst.ru · 100.00% | 45/70 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UCpwJ4sgp6-RC_szRO1DJcIw
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 700 | 84 | ramart.ru · 1 250 000 | 4/12 |
| Videos | 174 | 72 | barcelonadesign.ru · 314 | 5/12 |
| Total views | 548 746 | 37 521 | ramart.ru · 223 323 945 | 4/12 |
| Publication rate | 0.44 videos/day | 0.44 / day | pushe.ru · 1.11 / day | 2/3 |
| VR (median) | 198.71% | 3.25% | divanchik.ru · 198.71% | 1/3 |