doctor-sevak.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | No | 49 | 13% |
| RUTUBE | Yes | 31 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 638 | 1 272 | amediateka.ru · 326 650 | 48/192 |
| Publication rate | 0.71 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 24/131 |
| IR (by views) | 2.27% | 2.00% | megamedic.ru · 95.01% | 56/124 |
| LR (by views) | 2.20% | 1.69% | megamedic.ru · 29.71% | 52/122 |
| Total VK video views | 10 409 | 766 | smclinic.ru · 232 684 | 11/82 |
| Total VK video comments | 3 | 6 | pmed.ru · 132 | 16/22 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 27 500 | 890 | medicinadent.ru · 131 000 | 10/117 |
| Publication rate | 1.45 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 22/105 |
| TG VR (median) | 17.62% | 28.04% | arbatclinic.ru · 242.37% | 75/104 |
| TG median views | 4 845 | 270 | dr-ivashkov.com · 13 350 | 7/104 |
| Telegram positive reactions share | 91.62% | 97.17% | abc-medicina.com · 100.00% | 68/101 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 42 | 17 | rakhimkulova.com · 4 998 | 10/31 |
| Rutube videos | 240 | 116 | welding-zone.ru · 775 | 10/32 |
| Total views | 17 | 16 | rakhimkulova.com · 7 614 | 7/14 |
| Publication rate | 0.08 videos/day | 0.89 / day | bleskmed.ru · 7.00 / day | 14/14 |
| VR (median) | 20.24% | 20.25% | 3z.ru · 200.00% | 8/13 |
| Like rate (median) | 12.50% | 2.00% | doctor-sevak.ru · 12.50% | 1/3 |