domgroup.info — comparison by category
Benchmark scope: Маркетплейсы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 438 | 46% |
| VK Video | No | 5 | 1% |
| Telegram | Yes | 238 | 25% |
| Odnoklassniki | No | 28 | 3% |
| YouTube | No | 28 | 3% |
| Dzen | Yes | 83 | 9% |
| RUTUBE | No | 69 | 7% |
| Google Play | No | 33 | 3% |
| App Store | No | 30 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 5 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 11 009 | 2 250 | khl.ru · 2 026 592 | 94/423 |
| Publication rate | 0.39 posts/day | 0.43 / day | razborkin.ru · 71.43 / day | 129/239 |
| IR (by views) | 0.95% | 1.91% | naimix.ru · 161.67% | 166/224 |
| LR (by views) | 0.69% | 1.50% | biliard-expert.ru · 50.31% | 178/222 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 5 650 | 532 | donatov.net · 574 000 | 28/230 |
| Publication rate | 0.42 posts/day | 0.78 / day | khl.ru · 53.51 / day | 125/169 |
| TG VR (median) | 10.65% | 27.08% | extender24.ru · 122.70% | 135/169 |
| TG median views | 602 | 226 | khl.ru · 62 366 | 48/169 |
| Telegram positive reactions share | 90.48% | 95.65% | arctland.moscow · 100.00% | 102/155 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 7 113 | 321 | cvetok.shop · 249 078 | 7/83 |
| Publication rate | 0.43 posts/day | 0.41 / day | khl.ru · 5.07 / day | 25/50 |
| Dzen VR (median) | 1.17% | 3.25% | levrana.ru · 4208.93% | 32/46 |
| Dzen ER (median) | 0.06% | 0.19% | levrana.ru · 14.29% | 22/25 |
| IR (by views) | 4.76% | 2.24% | gardencatalog.ru · 184.62% | 14/40 |
| LR (by views) | 3.92% | 2.02% | gardencatalog.ru · 176.92% | 15/40 |