domrnr.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 154 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | No | 68 | 13% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 26 | 5% |
| RUTUBE | No | 22 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 636 | 570 | vetonit.com · 43 289 | 70/150 |
| Publication rate | 0.43 posts/day | 0.29 / day | smagresta.ru · 2.86 / day | 21/71 |
| IR (by views) | 0.24% | 2.00% | remtekh-sp.ru · 23.08% | 51/56 |
| LR (by views) | 0.24% | 1.88% | remtekh-sp.ru · 21.54% | 50/53 |
| Total VK video views | 122 | 1 068 | cheapollo.ru · 412 887 | 39/50 |
Dzen
3 of 6 above median
Platform page
zen.yandex.ru/id/61702e25a51f7e41c9b6c5f5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 752 | 146 | izburg.ru · 5 123 | 2/27 |
| Publication rate | 0.54 posts/day | 0.25 / day | keramzit-serpuhov.ru · 1.36 / day | 4/11 |
| Dzen VR (median) | 7.45% | 8.27% | essp.ru · 70.67% | 6/10 |
| Dzen ER (median) | 0.04% | 0.04% | keramzit-serpuhov.ru · 9.09% | 2/4 |
| IR (by views) | 0.40% | 1.51% | keramzit-serpuhov.ru · 151.61% | 5/6 |
| LR (by views) | 0.38% | 1.51% | keramzit-serpuhov.ru · 151.61% | 5/6 |