drom.ru — comparison by category
Benchmark scope: Сервисы продажи автомобилей. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 40 | 31% |
| VK Video | No | 3 | 2% |
| Telegram | Yes | 23 | 18% |
| Odnoklassniki | Yes | 1 | 1% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 4 | 3% |
| RUTUBE | No | 9 | 7% |
| Google Play | No | 5 | 4% |
| App Store | No | 2 | 2% |
| AppGallery | Yes | 1 | 1% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 297 496 | 1 750 | drom.ru · 297 496 | 1/39 |
| Publication rate | 6.14 posts/day | 1.14 / day | japantransit.ru · 7.39 / day | 2/22 |
| IR (by views) | 0.74% | 1.19% | sewing-world.ru · 10.77% | 14/21 |
| LR (by views) | 0.45% | 1.19% | подбор-лучших-авто.рф · 8.26% | 15/21 |
| Total VK video views | 1 724 642 | 19 489 | drom.ru · 1 724 642 | 1/13 |
| Total VK video comments | 1 805 | 164 | drom.ru · 1 805 | 1/10 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 24 800 | 908 | afpodbor.ru · 45 900 | 3/23 |
| Publication rate | 6 posts/day | 1.26 / day | kibercar.com · 7.20 / day | 3/18 |
| TG VR (median) | 4.20% | 28.20% | bycongrp.ru · 103.78% | 18/18 |
| TG median views | 1 041 | 877 | afpodbor.ru · 21 500 | 9/18 |
| Telegram positive reactions share | 40.54% | 97.22% | japansoul.ru · 100.00% | 17/17 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 27 | 15 | drom.ru · 27 | 1/2 |
| OK reposts (period) | 66 | 34 | drom.ru · 66 | 1/2 |
Dzen
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 99 418 | 6 332 | drom.ru · 99 418 | 1/5 |
| Publication rate | 2.39 posts/day | 1.52 / day | drom.ru · 2.39 / day | 1/4 |
| Dzen VR (median) | 0.08% | 0.23% | world-sewing-machines.ru · 1.53% | 4/4 |
| Dzen ER (median) | 0.01% | 0.02% | world-sewing-machines.ru · 0.14% | 4/4 |
| IR (by views) | 7.80% | 6.12% | drom.ru · 7.80% | 1/4 |
| LR (by views) | 5.05% | 5.05% | world-sewing-machines.ru · 6.81% | 3/4 |
AppGallery
1 metrics are leading
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 816 537 | 676 762 | drom.ru · 816 537 | 1/2 |