ecookna.ru — comparison by category
Benchmark scope: Окна. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 98 | 30% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 40 | 12% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 7 | 2% |
| Dzen | Yes | 11 | 3% |
| RUTUBE | Yes | 18 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 463 | 547 | grace-california.ru · 28 461 | 26/94 |
| Publication rate | 0.21 posts/day | 0.29 / day | planetavoda.ru · 1.29 / day | 23/39 |
| IR (by views) | 1.71% | 1.77% | stroygarant2.ru · 21.02% | 16/30 |
| LR (by views) | 0.86% | 1.56% | stroygarant2.ru · 19.00% | 20/29 |
| Total VK video views | 26 | 627 | oknakg.ru · 19 240 | 20/21 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 210 | 108 | plastika-okon.ru · 10 745 | 6/35 |
| Publication rate | 0.47 posts/day | 0.71 / day | plastika-okon.ru · 4.99 / day | 13/18 |
| TG VR (median) | 37.11% | 40.88% | rosstroy76.ru · 275.00% | 12/18 |
| TG median views | 449 | 162 | plastika-okon.ru · 1 883 | 3/18 |
| Telegram positive reactions share | 97.83% | 100.00% | europlast-ltd.ru · 100.00% | 10/15 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 82 | 11 | exprof.pro · 361 | 3/14 |
| Rutube videos | 343 | 51 | okna.mahaon124.ru · 522 | 2/19 |