en-on.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 15 | 100% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| YouTube | No | 4 | 27% |
| Dzen | Yes | 11 | 73% |
| RUTUBE | No | 8 | 53% |
| Max | No | 1 | 7% |
| Google Play | No | 7 | 47% |
| App Store | No | 7 | 47% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 1 | 7% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Max , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 027 | 23 571 | wildberries.ru · 1 103 194 | 14/16 |
| Publication rate | 0.14 posts/day | 0.78 / day | wildberries.ru · 6.00 / day | 15/16 |
| IR (by views) | 17.86% | 1.66% | ledtehnology.ru · 59.71% | 3/16 |
| LR (by views) | 10.71% | 1.36% | ledtehnology.ru · 49.60% | 2/16 |
| Total VK video views | 3 541 | 13 975 | monro24.ru · 3 136 781 | 10/11 |
| Total VK video comments | 1 | 5 | siberina.ru · 29 286 | 11/11 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 54 | 3 010 | wildberries.ru · 528 733 | 15/15 |
| Publication rate | 0.19 posts/day | 1.21 / day | wildberries.ru · 11.72 / day | 15/15 |
| TG VR (median) | 14.81% | 17.12% | malt.ru · 76.51% | 10/15 |
| IR (by views) | 13.89% | 2.79% | en-on.ru · 13.89% | 1/14 |
| TG median views | 8 | 519 | wildberries.ru · 34 228 | 15/15 |
| Telegram positive reactions share | 100.00% | 96.51% | en-on.ru · 100.00% | 1/13 |
Dzen
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 92 | 714 | inlavka.ru · 15 618 | 9/12 |
| Publication rate | 0.18 posts/day | 0.32 / day | siberina.ru · 4.96 / day | 7/7 |