encorefitness.ru — comparison by category
Benchmark scope: Фитнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 51% |
| VK Video | No | 2 | 3% |
| Telegram | Yes | 27 | 36% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 3 | 4% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 8 | 11% |
| App Store | No | 17 | 22% |
| RuStore | No | 8 | 11% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 3 029 | 2 994 | msk.alexfitness.ru · 262 497 | 19/38 |
| Publication rate | 0.07 posts/day | 0.62 / day | ddxfitness.ru · 2.39 / day | 27/28 |
| IR (by views) | 3.83% | 1.90% | vitaclub.ru · 7.48% | 3/27 |
| LR (by views) | 2.94% | 1.20% | vitaclub.ru · 7.48% | 3/26 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 430 | 2 770 | ddxfitness.ru · 140 000 | 10/28 |
| Publication rate | 0.25 posts/day | 1.43 / day | ddxfitness.ru · 5.42 / day | 27/27 |
| TG VR (median) | 42.57% | 27.81% | promo.olimpikfit.com · 72.83% | 6/27 |
| IR (by views) | 3.05% | 2.50% | encorefitness.ru · 3.05% | 1/3 |
| TG median views | 1 460 | 738 | ddxfitness.ru · 14 900 | 9/27 |
| Telegram positive reactions share | 73.75% | 90.57% | boxbro.ru · 100.00% | 23/27 |
Dzen
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 714 | 1 044 | ddxfitness.ru · 13 655 | 3/4 |
| Publication rate | 0.18 posts/day | 0.18 / day | ddxfitness.ru · 0.82 / day | 2/4 |
| Dzen VR (median) | 60.08% | 3.24% | encorefitness.ru · 60.08% | 1/4 |
| IR (by views) | 0.53% | 0.42% | encorefitness.ru · 0.53% | 1/2 |
| LR (by views) | 0.45% | 0.37% | encorefitness.ru · 0.45% | 1/2 |