enterclass.com — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 3 | 20% |
| YouTube | No | 3 | 20% |
| Dzen | Yes | 9 | 60% |
| RUTUBE | No | 7 | 47% |
| Google Play | No | 5 | 33% |
| App Store | No | 6 | 40% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 54 925 | 3 440 | prosv.ru · 283 699 | 3/12 |
| Publication rate | 1.79 posts/day | 0.75 / day | prosv.ru · 1.96 / day | 2/11 |
| IR (by views) | 3.15% | 2.09% | unicraft.org · 8.19% | 3/11 |
| LR (by views) | 2.77% | 2.09% | unicraft.org · 8.19% | 3/11 |
| Total VK video views | 23 491 | 1 546 | netology.ru · 254 256 | 3/10 |
| Total VK video comments | 67 | 24 | kolomejko.ru · 105 | 2/5 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 8 039 | 7 950 | casinoboomerang.ru · 54 500 | 6/12 |
| Publication rate | 4.99 posts/day | 1.04 / day | enterclass.com · 4.99 / day | 1/12 |
| TG VR (median) | 8.77% | 19.70% | virtuozy-msk.ru · 53.58% | 10/12 |
| IR (by views) | 7.23% | 2.27% | franchise.fcdm.ru · 17.17% | 2/12 |
| TG median views | 705 | 793 | nn.top-academy.ru · 5 605 | 8/12 |
| Telegram positive reactions share | 97.15% | 95.53% | nutrien-medical.com · 100.00% | 5/12 |
Dzen
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 26 268 | 2 794 | kolomejko.ru · 60 945 | 2/10 |
| Publication rate | 1.07 posts/day | 0.44 / day | nutrien-medical.com · 1.61 / day | 2/8 |
| Dzen VR (median) | 0.31% | 0.40% | unicraft.org · 11.11% | 5/8 |
| Dzen ER (median) | 0.07% | 0.07% | unicraft.org · 11.11% | 3/5 |
| IR (by views) | 7.76% | 3.49% | unicraft.org · 103.45% | 2/7 |
| LR (by views) | 7.66% | 3.49% | unicraft.org · 103.45% | 2/7 |