escalada.fit — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | Yes | 42 | 12% |
| RUTUBE | Yes | 35 | 10% |
| Google Play | Yes | 2 | 1% |
| App Store | Yes | 0 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 530 | 683 | dp-m.ru · 106 270 | 60/177 |
| Publication rate | 0.86 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 11/103 |
| IR (by views) | 0.56% | 2.17% | listivetka.ru · 16.67% | 93/99 |
| LR (by views) | 0.49% | 2.06% | listivetka.ru · 16.67% | 89/98 |
| Total VK video views | 2 431 | 829 | dp-m.ru · 269 531 | 19/59 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 990 | 252 | weddingpost.ru · 375 000 | 20/107 |
| Publication rate | 0.84 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 36/81 |
| TG VR (median) | 31.76% | 40.25% | meko21.ru · 169.49% | 49/81 |
| TG median views | 632 | 147 | weddingpost.ru · 18 350 | 18/81 |
| Telegram positive reactions share | 98.00% | 97.74% | 77.steinrus.ru · 100.00% | 39/78 |
Dzen
0 of 1 above median
Platform page
zen.yandex.ru/id/622ef343b689e3067437a011
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 16 | 107 | atlant93.ru · 5 562 | 33/43 |
RUTUBE
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 | 8 | fl-haus.ru · 4 039 | 24/31 |
| Rutube videos | 20 | 47 | mscad.ru · 474 | 24/36 |
| Total views | 14 | 28 | fl-haus.ru · 531 | 8/11 |
| Publication rate | 4 videos/day | 1.00 / day | mscad.ru · 10.00 / day | 2/12 |
| VR (median) | 175.00% | 67.64% | metal-tp.ru · 600.00% | 2/12 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=escalada.client.app
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 1 000 | 1 000 | stroim-sibir.ru · 10 000 | 2/3 |