esteticadental.ru — comparison by category
Benchmark scope: Стоматологии. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 51 | 37% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 22 | 16% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 4 | 3% |
| Dzen | Yes | 6 | 4% |
| RUTUBE | Yes | 6 | 4% |
| Google Play | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
vk.com/esteticadentalgolitsino
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 250 | 564 | motorica.org · 25 543 | 33/51 |
| Publication rate | 0.5 posts/day | 0.36 / day | dentalinfo.ru · 0.71 / day | 7/24 |
| IR (by views) | 2.13% | 1.51% | crocodent.ru · 25.00% | 10/23 |
| LR (by views) | 1.42% | 1.44% | crocodent.ru · 25.00% | 13/22 |
| Total VK video views | 45 | 495 | implantcity.ru · 44 438 | 13/14 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 482 | 183 | stomatologclub.ru · 8 265 | 6/23 |
| Publication rate | 1.34 posts/day | 0.56 / day | stomatologclub.ru · 16.80 / day | 2/14 |
| TG VR (median) | 25.93% | 39.02% | gemchug.ru · 81.25% | 9/12 |
| TG median views | 125 | 120 | sdsys.ru · 1 230 | 6/12 |
| Telegram positive reactions share | 93.02% | 94.56% | elident.ru · 100.00% | 9/12 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 342 | 457 | implantcity.ru · 868 | 5/7 |
| Publication rate | 0.29 posts/day | 0.20 / day | studia-ulybki.ru · 0.50 / day | 2/4 |
| Dzen VR (median) | 21.05% | 21.05% | dentumclinic.ru · 1509.26% | 2/3 |
| Dzen ER (median) | 0.15% | 0.98% | dentumclinic.ru · 3.70% | 3/3 |
| IR (by views) | 0.72% | 0.72% | studia-ulybki.ru · 3.17% | 2/3 |
| LR (by views) | 0.59% | 0.59% | studia-ulybki.ru · 2.94% | 2/3 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 4 | 4 | implantcity.ru · 24 | 4/7 |
| Rutube videos | 318 | 118 | esteticadental.ru · 318 | 1/7 |