esthed.ru — comparison by category
Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 53 | 48% |
| VK Video | No | 1 | 1% |
| Telegram | No | 31 | 28% |
| YouTube | No | 2 | 2% |
| Dzen | Yes | 7 | 6% |
| RUTUBE | No | 4 | 4% |
| Google Play | No | 1 | 1% |
| App Store | No | 1 | 1% |
Common gaps: VK , VK Video , Telegram , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
Dzen
0 of 2 above median
Platform page
zen.yandex.ru/id/5be891cad23a9a00aaff89d5
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 23 | 262 | depiltouch.ru · 920 | 8/8 |
| Publication rate | 0.11 posts/day | 0.12 / day | depiltouch.ru · 0.39 / day | 4/6 |