etair.ru — comparison by category
Benchmark scope: Беттинг. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 49 | 20% |
| Telegram | Yes | 38 | 15% |
| Odnoklassniki | No | 4 | 2% |
| YouTube | No | 1 | 0% |
| Dzen | No | 10 | 4% |
| RUTUBE | No | 9 | 4% |
| Google Play | No | 2 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 800 | 765 | xn----dtbhofdbekqeb1bdf6n.xn--p1ai · 131 725 | 17/48 |
| Publication rate | 0.07 posts/day | 0.25 / day | atlant-pravo.ru · 3.36 / day | 25/32 |
| IR (by views) | 1.35% | 1.29% | averselectro.com · 16.63% | 14/30 |
| LR (by views) | 1.28% | 1.29% | averselectro.com · 15.63% | 15/28 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 8 | 324 | o-complex.com · 27 300 | 37/38 |