europegym.ru — comparison by category
Benchmark scope: ИТ-инфраструктура и интеграция. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 119 | 32% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 77 | 21% |
| Odnoklassniki | No | 9 | 2% |
| YouTube | No | 11 | 3% |
| Dzen | Yes | 36 | 10% |
| RUTUBE | Yes | 14 | 4% |
| Google Play | No | 9 | 2% |
| App Store | No | 7 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 792 | 1 780 | re-store.ru · 381 940 | 22/111 |
| Publication rate | 0.54 posts/day | 0.50 / day | svoefermerstvo.ru · 7.36 / day | 35/73 |
| IR (by views) | 4.66% | 1.50% | unibeauty.ru · 18.79% | 10/68 |
| LR (by views) | 4.00% | 1.30% | unibeauty.ru · 18.79% | 10/68 |
| Total VK video views | 10 385 | 3 581 | spb.istudio-shop.ru · 87 689 | 13/44 |
| Total VK video comments | 3 | 4 | 1galaxy.ru · 184 | 12/21 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 050 | 1 140 | spb.istudio-shop.ru · 249 000 | 30/75 |
| Publication rate | 8.05 posts/day | 0.85 / day | europegym.ru · 8.05 / day | 1/61 |
| TG VR (median) | 18.15% | 28.62% | wit.ru · 385.71% | 47/61 |
| TG median views | 372 | 420 | 1galaxy.ru · 18 725 | 33/61 |
| Telegram positive reactions share | 100.00% | 95.83% | 1kitenok.ru · 100.00% | 7/59 |
Dzen
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 2 691 | 668 | svoefermerstvo.ru · 26 163 | 8/36 |
| Publication rate | 0.14 posts/day | 0.14 / day | koleso.ru · 0.64 / day | 11/22 |
| Dzen VR (median) | 0.07% | 0.68% | spb.koleso.ru · 28.14% | 19/22 |
| Dzen ER (median) | 0.04% | 0.09% | bikeland.ru · 0.84% | 5/7 |
| IR (by views) | 40.00% | 2.75% | unibeauty.ru · 93.33% | 3/10 |
| LR (by views) | 40.00% | 2.71% | unibeauty.ru · 93.33% | 3/10 |
RUTUBE
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 70 | 74 | everest-pech.com · 1 410 | 8/14 |
| Rutube videos | 808 | 149 | svoefermerstvo.ru · 1 340 | 2/15 |
| Total views | 200 | 200 | svoefermerstvo.ru · 10 126 | 5/9 |
| Publication rate | 0.39 videos/day | 0.29 / day | wit.ru · 1.00 / day | 4/9 |
| VR (median) | 30.71% | 16.88% | revolgc.pro · 141.93% | 2/9 |