europlan.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | Yes | 7 | 2% |
| App Store | No | 8 | 2% |
| RuStore | Yes | 2 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , App Store
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 163 | 1 300 | chery.ru · 362 777 | 34/147 |
| Publication rate | 0.64 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 32/93 |
| IR (by views) | 1.13% | 1.57% | autoprestus.ru · 52.95% | 52/82 |
| LR (by views) | 1.02% | 1.26% | autoprestus.ru · 52.87% | 50/81 |
| Total VK video views | 697 | 2 817 | lada.ru · 1 891 814 | 43/69 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 490 | 502 | ma-electro.ru · 147 000 | 22/83 |
| Publication rate | 0.62 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 32/58 |
| TG VR (median) | 37.71% | 33.33% | packo.ru · 275.54% | 28/57 |
| IR (by views) | 3.21% | 3.25% | lada.ru · 20.95% | 7/12 |
| TG median views | 939 | 371 | chery.ru · 22 562 | 19/57 |
| Telegram positive reactions share | 89.42% | 95.45% | alavann-shop.ru · 100.00% | 37/53 |
Dzen
1 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 6 301 | 1 114 | lada.ru · 11 527 | 2/38 |
| Publication rate | 0.07 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 25/27 |
| Dzen VR (median) | 3.57% | 8.98% | luidor-cheb.ru · 48.11% | 18/27 |
| Dzen ER (median) | 0.06% | 0.27% | lada.ru · 0.62% | 20/22 |
| IR (by views) | 1.78% | 2.43% | unicum-chery.ru · 200.00% | 21/25 |
| LR (by views) | 1.33% | 2.21% | unicum-chery.ru · 200.00% | 21/25 |
Google Play
1 of 1 above median
Platform page
play.google.com/store/apps/details?id=ru.europlan.lkk
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 | 10 000 | omoda-agat-stavropol.ru · 100 000 | 4/8 |
RuStore
1 metrics are leading
Platform page
rustore.ru/catalog/app/ru.europlan.lkk
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 3 000 | 3 000 | zota-russia.ru · 10 000 | 3/3 |
| Rating | 4.76 | 3.66 | europlan.ru · 4.76 | 1/3 |
| Ratings | 8 | 8 | zota-russia.ru · 89 | 2/3 |