excursium.com — comparison by category
Benchmark scope: Транспорт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 23 | 31% |
| Telegram | Yes | 12 | 16% |
| Odnoklassniki | No | 3 | 4% |
| YouTube | No | 1 | 1% |
| Dzen | No | 4 | 5% |
| RUTUBE | No | 6 | 8% |
| Google Play | No | 2 | 3% |
| RuStore | No | 3 | 4% |
| AppGallery | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , RuStore , AppGallery
Metric comparison by platform
VK
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 146 | 5 006 | rzd-museum.ru · 41 185 | 22/23 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 313 | 204 | arctictrucks.ru · 7 820 | 6/13 |
| Publication rate | 0.67 posts/day | 0.69 / day | rzd-museum.ru · 1.27 / day | 6/10 |
| TG VR (median) | 28.43% | 49.02% | busido-senshi.ru · 131.31% | 8/10 |
| TG median views | 89 | 247 | business.go.yandex · 1 398 | 8/10 |
| Telegram positive reactions share | 100.00% | 84.54% | augerrus.ru · 100.00% | 3/10 |