faw.su — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 84 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | No | 38 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 10 749 | 1 300 | chery.ru · 362 777 | 29/147 |
| Publication rate | 0.25 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 58/93 |
| IR (by views) | 2.42% | 1.57% | autoprestus.ru · 52.95% | 33/82 |
| LR (by views) | 1.19% | 1.26% | autoprestus.ru · 52.87% | 45/81 |
| Total VK video views | 28 | 2 817 | lada.ru · 1 891 814 | 66/69 |
| Total VK video comments | 2 | 9 | minako.ru · 1 242 | 28/37 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 705 | 502 | ma-electro.ru · 147 000 | 36/83 |
| Publication rate | 0.29 posts/day | 0.63 / day | promo-major.ru · 7.30 / day | 47/58 |
| TG VR (median) | 49.22% | 33.33% | packo.ru · 275.54% | 23/57 |
| TG median views | 347 | 371 | chery.ru · 22 562 | 30/57 |
| Telegram positive reactions share | 93.94% | 95.45% | alavann-shop.ru · 100.00% | 32/53 |
Dzen
0 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 105 | 1 114 | lada.ru · 11 527 | 35/38 |
| Publication rate | 0.07 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 26/27 |
| Dzen VR (median) | 2.86% | 8.98% | luidor-cheb.ru · 48.11% | 20/27 |