fitnessboom.ru — comparison by category
Benchmark scope: Фитнес. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 51% |
| VK Video | No | 2 | 3% |
| Telegram | Yes | 27 | 36% |
| YouTube | No | 3 | 4% |
| Dzen | No | 4 | 5% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 8 | 11% |
| App Store | No | 17 | 22% |
| RuStore | No | 8 | 11% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 769 | 2 994 | msk.alexfitness.ru · 262 497 | 12/38 |
| Publication rate | 1 post/day | 0.62 / day | ddxfitness.ru · 2.39 / day | 5/28 |
| IR (by views) | 0.40% | 1.90% | vitaclub.ru · 7.48% | 26/27 |
| LR (by views) | 0.27% | 1.20% | vitaclub.ru · 7.48% | 24/26 |
| Total VK video views | 6 810 | 4 360 | ddxfitness.ru · 656 853 | 10/22 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 380 | 2 770 | ddxfitness.ru · 140 000 | 16/28 |
| Publication rate | 3.94 posts/day | 1.43 / day | ddxfitness.ru · 5.42 / day | 2/27 |
| TG VR (median) | 27.56% | 27.81% | promo.olimpikfit.com · 72.83% | 15/27 |
| TG median views | 656 | 738 | ddxfitness.ru · 14 900 | 15/27 |
| Telegram positive reactions share | 83.87% | 90.57% | boxbro.ru · 100.00% | 19/27 |