fnow.ru — comparison by category
Benchmark scope: Корпоративный софт и автоматизация. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 79 | 55% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 62 | 43% |
| Odnoklassniki | No | 4 | 3% |
| YouTube | No | 3 | 2% |
| Dzen | Yes | 18 | 13% |
| RUTUBE | No | 22 | 15% |
| Google Play | No | 12 | 8% |
| App Store | No | 9 | 6% |
| RuStore | No | 7 | 5% |
| AppGallery | No | 5 | 3% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 461 | 1 008 | okko.sport · 610 404 | 50/74 |
| Publication rate | 0.25 posts/day | 0.39 / day | okko.sport · 19.93 / day | 38/52 |
| IR (by views) | 4.29% | 1.63% | tweld.ru · 10.84% | 8/45 |
| LR (by views) | 3.00% | 1.38% | tweld.ru · 10.24% | 9/45 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 960 | 1 065 | okko.sport · 153 000 | 19/62 |
| Publication rate | 0.4 posts/day | 0.67 / day | okko.sport · 18.00 / day | 39/51 |
| TG VR (median) | 48.72% | 26.74% | giden.ru · 150.00% | 9/51 |
| TG median views | 955 | 266 | okko.sport · 12 550 | 11/51 |
| Telegram positive reactions share | 100.00% | 94.87% | apk-college.ru · 100.00% | 7/47 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 487 | 105 | olimpoks.ru · 5 884 | 7/19 |
| Publication rate | 0.43 posts/day | 0.21 / day | medliga.ru · 1.04 / day | 2/9 |
| Dzen VR (median) | 7.39% | 1.22% | nnz-ipc.ru · 381.93% | 4/9 |
| IR (by views) | 0.09% | 0.93% | rusautomation.ru · 5.41% | 4/4 |
| LR (by views) | 0.09% | 0.93% | rusautomation.ru · 5.41% | 4/4 |