fotona.ru — comparison by category

Brand Overview

Benchmark scope: Косметология. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 110

Metrics ready for comparison 16

Platforms with data 4

Rank by platform count 1/111

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	52	47%
VK Video	No	1	1%
Telegram	Yes	30	27%
YouTube	No	2	2%
Dzen	Yes	7	6%
RUTUBE	Yes	3	3%
Google Play	No	1	1%
App Store	No	1	1%

Common gaps: VK Video , YouTube , Google Play , App Store

4 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	1 366	1 029	xn--80afeea2aefyd5b.xn--p1ai · 83 928	23/49
Publication rate	0.64 posts/day	0.41 / day	eldermafill.ru · 2.21 / day	5/34
IR (by views)	4.08%	1.51%	beauty-medicine.ru · 25.32%	9/30
LR (by views)	2.79%	1.18%	beauty-medicine.ru · 25.21%	9/30

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	406	334	eldermafill.ru · 7 670	12/31
Publication rate	0.89 posts/day	0.54 / day	eldermafill.ru · 4.24 / day	7/24
TG VR (median)	28.08%	42.61%	laserlove.ru · 87.29%	16/24
TG median views	114	193	mesopharm.ru · 1 260	18/24

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	55	262	depiltouch.ru · 920	6/8
Publication rate	0.11 posts/day	0.12 / day	depiltouch.ru · 0.39 / day	5/6
Dzen VR (median)	38.18%	1.06%	fotona.ru · 38.18%	1/5

3 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	115	4	fotona.ru · 115	1/4
Rutube videos	150	32	fotona.ru · 150	1/4
Total views	17	24	laserlandstanki.ru · 31	2/2
Publication rate	1 video/day	1.00 / day	fotona.ru · 1.00 / day	1/2
VR (median)	14.78%	524.05%	laserlandstanki.ru · 1033.33%	2/2