freshauto.ru — comparison by category

Brand Overview

Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 386

Metrics ready for comparison 15

Platforms with data 5

Rank by platform count 6/387

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	156	40%
VK Video	No	2	1%
Telegram	Yes	84	22%
Odnoklassniki	Yes	22	6%
YouTube	Yes	17	4%
Dzen	No	38	10%
RUTUBE	No	38	10%
Google Play	No	8	2%
App Store	Yes	7	2%
RuStore	No	3	1%

Common gaps: VK Video , Dzen , RUTUBE , Google Play , RuStore

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	18 203	1 300	chery.ru · 362 777	24/147
Publication rate	0.25 posts/day	0.36 / day	kit-auto18.ru · 9.54 / day	59/93
IR (by views)	4.59%	1.57%	autoprestus.ru · 52.95%	17/82
LR (by views)	3.93%	1.26%	autoprestus.ru · 52.87%	15/81
Total VK video views	32 165	2 817	lada.ru · 1 891 814	12/69
Total VK video comments	4	9	minako.ru · 1 242	23/37

4 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	13 500	502	ma-electro.ru · 147 000	13/83
Publication rate	3.4 posts/day	0.63 / day	promo-major.ru · 7.30 / day	5/58
TG VR (median)	7.15%	33.33%	packo.ru · 275.54%	51/57
IR (by views)	0.81%	3.02%	autoprestus.ru · 41.82%	47/53
TG median views	965	371	chery.ru · 22 562	17/57
Telegram positive reactions share	98.57%	95.45%	alavann-shop.ru · 100.00%	20/53

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
VR (median)	8.75%	10.28%	mebel.com · 37.07%	6/8

2 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rating	4.4	3.85	omoda-agat-stavropol.ru · 4.7	4/8
Ratings	416	237	omoda-agat-stavropol.ru · 3 099	4/8