friend.work — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 13 | 87% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 1 | 7% |
| Dzen | No | 9 | 60% |
| RUTUBE | No | 7 | 47% |
| Google Play | No | 5 | 33% |
| App Store | No | 7 | 47% |
| RuStore | No | 6 | 40% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 855 | 2 016 | ozon.gazprombonus.ru · 14 629 | 4/14 |
| Publication rate | 0.79 posts/day | 0.39 / day | cyberprotect.ru · 0.89 / day | 2/13 |
| IR (by views) | 0.07% | 1.08% | hubex.ru · 3.33% | 12/12 |
| LR (by views) | 0.04% | 0.85% | hubex.ru · 3.33% | 12/12 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 300 | 1 460 | ozon.gazprombonus.ru · 7 370 | 2/14 |
| Publication rate | 0.9 posts/day | 0.63 / day | solarstaff.com · 2.25 / day | 4/14 |
| TG VR (median) | 6.94% | 26.98% | hubex.ru · 103.02% | 14/14 |
| IR (by views) | 3.11% | 2.39% | rusautomation.ru · 5.23% | 5/14 |
| TG median views | 229 | 356 | ozon.gazprombonus.ru · 1 940 | 9/14 |
| Telegram positive reactions share | 100.00% | 98.03% | cyberprotect.ru · 100.00% | 2/14 |