fte.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| Dzen | No | 9 | 60% |
| RUTUBE | No | 9 | 60% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 1 | 7% |
| AppGallery | No | 3 | 20% |
Common gaps: Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 137 | 1 232 | cargo.rzd.ru · 521 593 | 13/14 |
| Publication rate | 0.07 posts/day | 0.43 / day | trans.ru · 3.61 / day | 13/14 |
| IR (by views) | 1.57% | 1.22% | rusbolt.ru · 7.84% | 6/14 |
| LR (by views) | 1.57% | 1.04% | rusbolt.ru · 7.57% | 6/14 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 35 | 963 | cargo.rzd.ru · 70 200 | 14/15 |
| Publication rate | 3 posts/day | 0.95 / day | severdv.pro · 12.00 / day | 4/12 |
| TG VR (median) | 145.71% | 23.56% | fte.ru · 145.71% | 1/12 |
| IR (by views) | 3.00% | 1.75% | rusbolt.ru · 9.19% | 5/12 |
| TG median views | 51 | 380 | cargo.rzd.ru · 6 250 | 11/12 |
| Telegram positive reactions share | 100.00% | 93.84% | fte.ru · 100.00% | 1/12 |