geltek.ru — comparison by category
Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 408 | 53% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 220 | 28% |
| Odnoklassniki | No | 15 | 2% |
| YouTube | No | 15 | 2% |
| Dzen | No | 86 | 11% |
| RUTUBE | Yes | 50 | 6% |
| Google Play | No | 17 | 2% |
| App Store | No | 10 | 1% |
| RuStore | No | 8 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 47 861 | 2 445 | monro24.ru · 893 673 | 23/400 |
| Publication rate | 1 post/day | 0.36 / day | m.citystarwear.com · 6.00 / day | 39/245 |
| IR (by views) | 6.10% | 2.20% | keune.ru · 60.85% | 37/222 |
| LR (by views) | 1.13% | 1.82% | keune.ru · 57.32% | 141/217 |
| Total VK video views | 151 069 | 2 097 | monro24.ru · 3 136 781 | 11/149 |
| Total VK video comments | 9 738 | 4 | siberina.ru · 29 286 | 2/76 |
RUTUBE
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 158 | 12 | xn--80afdp5b4b.xn--p1ai · 1 569 | 2/45 |
| Rutube videos | 1 064 | 104 | basslev.ru · 8 787 | 3/51 |
| Total views | 125 | 30 | pro100kolesa.ru · 325 | 3/12 |
| Publication rate | 0.18 videos/day | 1.00 / day | basslev.ru · 21.78 / day | 12/12 |
| VR (median) | 4.15% | 33.33% | pro100kolesa.ru · 250.00% | 10/11 |
| Like rate (median) | 6.25% | 7.28% | mavery.ru · 82.14% | 5/6 |