gidrolock.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | No | 10 | 8% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 020 | 131 | kaoristore.ru · 327 227 | 15/50 |
| Publication rate | 0.43 posts/day | 0.25 / day | mostransneft.ru · 2.64 / day | 4/23 |
| IR (by views) | 2.58% | 2.48% | kaoristore.ru · 26.86% | 9/19 |
| LR (by views) | 2.19% | 2.20% | kaoristore.ru · 24.03% | 10/18 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 210 | 212 | kaoristore.ru · 32 200 | 4/25 |
| Publication rate | 0.65 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 8/17 |
| TG VR (median) | 44.46% | 60.85% | baltapress.ru · 131.97% | 13/17 |
| IR (by views) | 1.96% | 2.99% | clean.pokkels.ru · 3.13% | 3/3 |
| TG median views | 538 | 239 | gubkin.ru · 3 304 | 4/17 |
| Telegram positive reactions share | 99.37% | 100.00% | baltapress.ru · 100.00% | 10/17 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 99 | 380 | kaoristore.ru · 43 273 | 10/14 |
| Publication rate | 0.07 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 10/10 |
| Dzen VR (median) | 633.84% | 40.20% | gidrolock.ru · 633.84% | 1/8 |
| Dzen ER (median) | 8.08% | 3.68% | gidrolock.ru · 8.08% | 1/3 |
| IR (by views) | 1.27% | 1.14% | dioksid-gas.ru · 3.23% | 3/6 |
| LR (by views) | 1.27% | 1.14% | dioksid-gas.ru · 3.23% | 3/6 |