ginzatrade.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 13 | 87% |
| VK Video | Yes | 0 | 0% |
| Telegram | Yes | 13 | 87% |
| Odnoklassniki | No | 2 | 13% |
| YouTube | No | 1 | 7% |
| Dzen | No | 4 | 27% |
| RUTUBE | Yes | 2 | 13% |
| Google Play | No | 1 | 7% |
| App Store | No | 1 | 7% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , Google Play , App Store
Metric comparison by platform
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 12 100 | 946 | finam.ru · 77 500 | 2/13 |
| Publication rate | 3 posts/day | 1.10 / day | finam.ru · 5.03 / day | 2/10 |
| TG VR (median) | 12.89% | 21.97% | baikalvl.ru · 74.44% | 8/10 |
| IR (by views) | 1.29% | 1.93% | investment-platforma.com · 7.44% | 7/9 |
| TG median views | 1 560 | 400 | finam.ru · 7 930 | 2/10 |
| Telegram positive reactions share | 97.83% | 91.46% | investment-platforma.com · 100.00% | 2/9 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 707 | 707 | finam.ru · 10 126 | 2/3 |
| Rutube videos | 95 | 153 | finam.ru · 1 268 | 3/3 |