gkws.ru — comparison by category

Brand Overview

Benchmark scope: Косметика и бьюти-ритейл. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 774

Metrics ready for comparison 13

Platforms with data 3

Rank by platform count 53/775

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	408	53%
VK Video	No	2	0%
Telegram	Yes	220	28%
Odnoklassniki	No	15	2%
YouTube	No	15	2%
Dzen	Yes	85	11%
RUTUBE	No	51	7%
Google Play	No	17	2%
App Store	No	10	1%
RuStore	No	8	1%
AppGallery	No	2	0%

Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	1 656	2 445	monro24.ru · 893 673	229/400
Publication rate	0.29 posts/day	0.36 / day	m.citystarwear.com · 6.00 / day	143/245
IR (by views)	2.38%	2.20%	keune.ru · 60.85%	103/222
LR (by views)	2.18%	1.82%	keune.ru · 57.32%	102/217
Total VK video views	10 595	2 097	monro24.ru · 3 136 781	44/149

1 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	325	661	wildberries.ru · 541 000	136/216
Publication rate	0.39 posts/day	0.81 / day	milfey-shop.ru · 8.91 / day	146/179
TG VR (median)	45.85%	24.49%	ss78.ru · 133.33%	42/177
TG median views	149	258	wildberries.ru · 45 700	112/177
Telegram positive reactions share	81.97%	98.31%	alcaplast.shop · 100.00%	145/173

1 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	1 051	245	xn--h1ahahaok.xn--p1ai · 34 432	14/85
Publication rate	0.04 posts/day	0.29 / day	siberina.ru · 4.96 / day	35/35
Dzen ER (median)	0.10%	0.12%	gresson.ru · 5.00%	7/10