globus.world — comparison by category
Benchmark scope: Мебель. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 239 | 41% |
| VK Video | Yes | 1 | 0% |
| Telegram | Yes | 105 | 18% |
| Odnoklassniki | No | 18 | 3% |
| YouTube | No | 13 | 2% |
| Dzen | No | 37 | 6% |
| RUTUBE | No | 34 | 6% |
| Google Play | No | 2 | 0% |
| App Store | No | 2 | 0% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 752 | 1 115 | mnogomebeli.com · 362 425 | 100/231 |
| Publication rate | 0.39 posts/day | 0.29 / day | vrn.mebel-ekonom31.ru · 6.82 / day | 44/115 |
| IR (by views) | 7.46% | 2.03% | svoe-mesto.com · 28.57% | 12/103 |
| LR (by views) | 4.88% | 1.83% | svoe-mesto.com · 28.57% | 16/102 |
| Total VK video views | 12 556 | 814 | z51.ru · 1 317 343 | 12/76 |
VK Video
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 752 | 1 198 | globus.world · 1 752 | 1/2 |
| VK videos | 11 | 6 | globus.world · 11 | 1/2 |
| Total VK video views | 12 556 | 6 284 | globus.world · 12 556 | 1/2 |
| VK video post frequency | 0.46 videos/day | 0.73 / day | savushka.ru · 1.00 / day | 2/2 |
| VK video VR (median) | 9.25% | 5.48% | globus.world · 9.25% | 1/2 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 887 | 311 | z51.ru · 64 800 | 31/104 |
| Publication rate | 0.73 posts/day | 0.55 / day | hbada.ru · 4.00 / day | 33/78 |
| TG VR (median) | 25.59% | 36.12% | hbada.ru · 433.33% | 52/78 |
| TG median views | 227 | 154 | mrdoors.ru · 3 390 | 30/78 |
| Telegram positive reactions share | 100.00% | 100.00% | 21vekst.ru · 100.00% | 21/70 |