grandline.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | No | 13 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | Yes | 35 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 12 144 | 651 | new.claustrophobia.com · 60 035 | 14/186 |
| Publication rate | 0.93 posts/day | 0.25 / day | ekaterinburg.yobidoyobi.ru · 2.14 / day | 12/91 |
| IR (by views) | 2.10% | 2.46% | lucido.eu · 64.26% | 48/78 |
| LR (by views) | 1.77% | 2.33% | lucido.eu · 64.15% | 48/76 |
Telegram
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 3 370 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 14/94 |
| Publication rate | 1.31 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 9/64 |
| TG VR (median) | 32.64% | 41.23% | acril.pro · 362.44% | 37/64 |
| IR (by views) | 1.09% | 2.83% | umc.market · 9.09% | 6/6 |
| TG median views | 1 100 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 12/64 |
| Telegram positive reactions share | 93.24% | 100.00% | acril.pro · 100.00% | 44/59 |
Dzen
3 of 5 above median
Platform page
dzen.ru/id/5b3b2f89768c8100a9d0dfe0
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 248 | 189 | moscow.petrovich.ru · 15 197 | 16/39 |
| Publication rate | 0.46 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 7/21 |
| Dzen VR (median) | 16.73% | 4.54% | stroy-resurs.ru · 33.33% | 3/18 |
| IR (by views) | 0.07% | 0.95% | stroy-resurs.ru · 550.00% | 12/13 |
| LR (by views) | 0.07% | 0.84% | stroy-resurs.ru · 525.00% | 12/13 |
RUTUBE
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 095 | 7 | grandline.ru · 1 095 | 1/32 |
| Rutube videos | 633 | 62 | grandline.ru · 633 | 1/35 |
| Total views | 628 | 20 | grandline.ru · 628 | 1/6 |
| Publication rate | 0.29 videos/day | 0.65 / day | stroy-resurs.ru · 9.00 / day | 4/6 |
| VR (median) | 9.45% | 16.98% | stroy-resurs.ru · 800.00% | 5/6 |
| Like rate (median) | 2.54% | 11.11% | moscow.petrovich.ru · 12.50% | 3/3 |