groupmmc.ru — comparison by category

Brand Overview

Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 377
Metrics ready for comparison 17
Platforms with data 3
Rank by platform count 51/378

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 202 54%
VK Video No 3 1%
Telegram Yes 120 32%
Odnoklassniki No 17 5%
YouTube No 14 4%
Dzen Yes 48 13%
RUTUBE No 32 8%
Google Play No 22 6%
App Store No 20 5%
RuStore No 8 2%
AppGallery No 6 2%

Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery

Metric comparison by platform

VK

5 of 6 above median Platform page

vk.com/my_medical_center

Metric Current Median Leader Rank
VK subscribers 4 952 1 272 amediateka.ru · 326 650 40/192
Publication rate 1.68 posts/day 0.36 / day amediateka.ru · 2.64 / day 3/131
IR (by views) 2.05% 2.00% megamedic.ru · 95.01% 60/124
LR (by views) 1.95% 1.69% megamedic.ru · 29.71% 54/122
Total VK video views 2 536 766 smclinic.ru · 232 684 30/82
Total VK video comments 2 6 pmed.ru · 132 18/22

Telegram

3 of 5 above median Platform page

t.me/my_medical_center

Metric Current Median Leader Rank
TG subs 1 360 890 medicinadent.ru · 131 000 49/117
Publication rate 1.85 posts/day 0.83 / day health-code.ru · 8.00 / day 15/105
TG VR (median) 14.56% 28.04% arbatclinic.ru · 242.37% 78/104
TG median views 198 270 dr-ivashkov.com · 13 350 62/104
Telegram positive reactions share 100.00% 97.17% abc-medicina.com · 100.00% 12/101

Dzen

3 of 6 above median Platform page

dzen.ru/my_medical_center

Metric Current Median Leader Rank
Dzen subs 3 702 410 nazimova.com · 43 540 7/47
Publication rate 0.43 posts/day 0.39 / day onclinic.ru · 1.89 / day 12/26
Dzen VR (median) 0.27% 0.52% g-mc.ru · 25.47% 16/24
Dzen ER (median) 0.03% 0.07% emsclinic.ru · 0.78% 7/9
IR (by views) 1.53% 1.72% kdc.clinic · 200.00% 9/14
LR (by views) 1.53% 1.41% kdc.clinic · 200.00% 7/14