groupmmc.ru — comparison by category
Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 202 | 54% |
| VK Video | No | 3 | 1% |
| Telegram | Yes | 120 | 32% |
| Odnoklassniki | No | 17 | 5% |
| YouTube | No | 14 | 4% |
| Dzen | Yes | 48 | 13% |
| RUTUBE | No | 32 | 8% |
| Google Play | No | 22 | 6% |
| App Store | No | 20 | 5% |
| RuStore | No | 8 | 2% |
| AppGallery | No | 6 | 2% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 4 952 | 1 272 | amediateka.ru · 326 650 | 40/192 |
| Publication rate | 1.68 posts/day | 0.36 / day | amediateka.ru · 2.64 / day | 3/131 |
| IR (by views) | 2.05% | 2.00% | megamedic.ru · 95.01% | 60/124 |
| LR (by views) | 1.95% | 1.69% | megamedic.ru · 29.71% | 54/122 |
| Total VK video views | 2 536 | 766 | smclinic.ru · 232 684 | 30/82 |
| Total VK video comments | 2 | 6 | pmed.ru · 132 | 18/22 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 360 | 890 | medicinadent.ru · 131 000 | 49/117 |
| Publication rate | 1.85 posts/day | 0.83 / day | health-code.ru · 8.00 / day | 15/105 |
| TG VR (median) | 14.56% | 28.04% | arbatclinic.ru · 242.37% | 78/104 |
| TG median views | 198 | 270 | dr-ivashkov.com · 13 350 | 62/104 |
| Telegram positive reactions share | 100.00% | 97.17% | abc-medicina.com · 100.00% | 12/101 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 3 702 | 410 | nazimova.com · 43 540 | 7/47 |
| Publication rate | 0.43 posts/day | 0.39 / day | onclinic.ru · 1.89 / day | 12/26 |
| Dzen VR (median) | 0.27% | 0.52% | g-mc.ru · 25.47% | 16/24 |
| Dzen ER (median) | 0.03% | 0.07% | emsclinic.ru · 0.78% | 7/9 |
| IR (by views) | 1.53% | 1.72% | kdc.clinic · 200.00% | 9/14 |
| LR (by views) | 1.53% | 1.41% | kdc.clinic · 200.00% | 7/14 |