gubkin.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | Yes | 24 | 19% |
| Odnoklassniki | Yes | 0 | 0% |
| YouTube | Yes | 5 | 4% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | Yes | 9 | 7% |
| Google Play | No | 1 | 1% |
Common gaps: Google Play
Metric comparison by platform
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 11 447 | 212 | kaoristore.ru · 32 200 | 2/25 |
| Publication rate | 13.23 posts/day | 0.44 / day | gubkin.ru · 13.23 / day | 1/17 |
| TG VR (median) | 28.86% | 60.85% | baltapress.ru · 131.97% | 16/17 |
| IR (by views) | 2.99% | 2.99% | clean.pokkels.ru · 3.13% | 2/3 |
| TG median views | 3 304 | 239 | gubkin.ru · 3 304 | 1/17 |
| Telegram positive reactions share | 87.85% | 100.00% | baltapress.ru · 100.00% | 15/17 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 307 | 380 | kaoristore.ru · 43 273 | 2/14 |
| Publication rate | 1.36 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 1/10 |
| Dzen VR (median) | 0.23% | 40.20% | gidrolock.ru · 633.84% | 7/8 |
| IR (by views) | 1.01% | 1.14% | dioksid-gas.ru · 3.23% | 4/6 |
| LR (by views) | 1.01% | 1.14% | dioksid-gas.ru · 3.23% | 4/6 |
RUTUBE
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 2 833 | 9 | gubkin.ru · 2 833 | 1/9 |
| Rutube videos | 814 | 224 | gubkin.ru · 814 | 1/10 |
| Total views | 38 029 | 19 025 | gubkin.ru · 38 029 | 1/2 |
| Publication rate | 0.46 videos/day | 0.30 / day | gubkin.ru · 0.46 / day | 1/2 |
| VR (median) | 129.79% | 83.00% | gubkin.ru · 129.79% | 1/2 |
| Like rate (median) | 0.41% | 2.48% | tehnopena.ru · 4.55% | 2/2 |