hairmates.ru — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 40 | 48% |
| Telegram | Yes | 33 | 39% |
| Odnoklassniki | No | 17 | 20% |
| YouTube | No | 3 | 4% |
| Dzen | Yes | 23 | 27% |
| RUTUBE | No | 3 | 4% |
| Google Play | No | 19 | 23% |
| App Store | No | 2 | 2% |
| AppGallery | No | 1 | 1% |
Common gaps: VK , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 669 | 305 000 | tutu.ru · 510 804 | 29/34 |
| Publication rate | 1.25 posts/day | 2.29 / day | tutu.ru · 4.28 / day | 23/30 |
| TG VR (median) | 21.67% | 9.73% | we-fly.ru · 90.00% | 8/30 |
| TG median views | 145 | 26 600 | aviasales.ru · 44 800 | 28/30 |
| Telegram positive reactions share | 76.19% | 65.01% | aviator73.ru · 100.00% | 10/30 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 25 | 81 024 | moretex.ru · 81 102 | 24/24 |
| Publication rate | 0.18 posts/day | 1.32 / day | dr35.ru · 1.36 / day | 21/22 |
| Dzen VR (median) | 380.00% | 0.99% | hairmates.ru · 380.00% | 1/22 |