hdlt.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube
Metric comparison by platform
VK
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 534 | 657 | brafitting.ru · 13 842 | 39/70 |
| Publication rate | 0.25 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 13/31 |
| IR (by views) | 10.44% | 2.23% | de-light.ru · 28.57% | 4/28 |
| LR (by views) | 8.42% | 2.04% | de-light.ru · 28.57% | 5/28 |
| Total VK video views | 26 875 | 917 | brafitting.ru · 161 004 | 2/17 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 266 | 266 | ciclon.ru · 2 720 | 16/31 |
| Publication rate | 0.3 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 20/23 |
| TG VR (median) | 87.97% | 35.37% | svetorezerv.ru · 200.00% | 3/23 |
| TG median views | 234 | 144 | artelamp.ru · 793 | 6/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 7/22 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 184 | 99 | hitsad.ru · 19 905 | 7/16 |
| Publication rate | 0.32 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 3/10 |
| Dzen VR (median) | 1.63% | 2.07% | n-con.ru · 44.44% | 5/7 |
| Dzen ER (median) | 0.54% | 0.26% | hdlt.ru · 0.54% | 1/5 |
| IR (by views) | 1.14% | 1.48% | eco-sniper.ru · 85.71% | 4/5 |
| LR (by views) | 1.14% | 1.47% | eco-sniper.ru · 85.71% | 4/5 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 18 | 4 | belysvet.ru · 262 | 2/12 |
| Rutube videos | 706 | 53 | newport-online.ru · 726 | 2/13 |
| Total views | 433 | 15 | hdlt.ru · 433 | 1/7 |
| Publication rate | 0.52 videos/day | 1.00 / day | art-slu.ru · 1.00 / day | 5/7 |
| VR (median) | 194.44% | 222.22% | itm-pro.ru · 4400.00% | 4/6 |