hiteklamp.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 74 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | Yes | 1 | 0% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | Yes | 12 | 6% |
Common gaps: VK , VK Video , YouTube
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 147 | 266 | ciclon.ru · 2 720 | 19/31 |
| Publication rate | 0.57 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 15/23 |
| TG VR (median) | 35.37% | 35.37% | svetorezerv.ru · 200.00% | 12/23 |
| TG median views | 52 | 144 | artelamp.ru · 793 | 18/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 8/22 |
Odnoklassniki
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 9 | 7 | hiteklamp.ru · 9 | 1/2 |
| OK likes (period) | 6 | 4 | hiteklamp.ru · 6 | 1/2 |
Dzen
1 of 3 above median
Platform page
dzen.ru/id/668e3b9dac340e4b0decd57f
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 23 | 99 | hitsad.ru · 19 905 | 10/16 |
| Publication rate | 0.14 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 6/10 |
| Dzen VR (median) | 17.39% | 2.07% | n-con.ru · 44.44% | 3/7 |
RUTUBE
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 | 4 | belysvet.ru · 262 | 7/12 |
| Rutube videos | 48 | 53 | newport-online.ru · 726 | 8/13 |
| Total views | 15 | 15 | hdlt.ru · 433 | 4/7 |
| Publication rate | 1 video/day | 1.00 / day | art-slu.ru · 1.00 / day | 3/7 |
| VR (median) | 500.00% | 222.22% | itm-pro.ru · 4400.00% | 2/6 |