hitsad.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | Yes | 1 | 0% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | No | 13 | 6% |
Common gaps: VK Video , YouTube , RUTUBE
Metric comparison by platform
VK
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 6 805 | 657 | brafitting.ru · 13 842 | 10/70 |
| Publication rate | 0.29 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 11/31 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 060 | 266 | ciclon.ru · 2 720 | 8/31 |
| Publication rate | 0.67 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 13/23 |
| TG VR (median) | 13.58% | 35.37% | svetorezerv.ru · 200.00% | 19/23 |
| TG median views | 144 | 144 | artelamp.ru · 793 | 12/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 9/22 |
Odnoklassniki
0 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 5 | 7 | hiteklamp.ru · 9 | 2/2 |
| OK likes (period) | 1 | 4 | hiteklamp.ru · 6 | 2/2 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 19 905 | 99 | hitsad.ru · 19 905 | 1/16 |
| Publication rate | 0.61 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 1/10 |
| Dzen VR (median) | 2.07% | 2.07% | n-con.ru · 44.44% | 4/7 |
| Dzen ER (median) | 0.03% | 0.26% | hdlt.ru · 0.54% | 5/5 |
| IR (by views) | 1.48% | 1.48% | eco-sniper.ru · 85.71% | 3/5 |
| LR (by views) | 1.47% | 1.47% | eco-sniper.ru · 85.71% | 3/5 |